Chopin Vodka

Promotional Campaign Pitch

Lead Design

Chopin Vodka is a traditional Polish upscale potato vodka introduced to North America in 1997. They were searching for ways to appealing to a younger and hipper crowd while staying true to its classic aesthetic. To achieve this we proposed telling stories through hand painted murals using Lorenzo Petranoni illustrations. A mix of old & new imagery we believed would target the new demographic they were aiming for while standing out amidst more traditional campaigns.

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Illustrations by Lorenzo Petrantoni
  • Illustrations by Lorenzo Petrantoni
  • Illustrations by Lorenzo Petrantoni
  • Illustrations by Lorenzo Petrantoni
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