34 Leonard

Brand Development 

Lead Design

Located in the heart of TriBeCa, 34 Leonard is a sophisticated, luxury residential development featuring 16 limited edition private loft-style homes. Designed by Beyer Blinder Belle Architects & Planners LLP, the building was to represent TriBeCa's history and industrial chic look while reinventing it for modern times.

 

The challenge of this project was to represent the essence of a building that didn’t yet exist and the quality of life that this potential future home could offer. As part of a multidiciplinary team at Chandelier Creative, I was lead designer in the development of the buildings brand, corporate identity and marketing materials including brochure, direct mail, website, sales gallery and advertisement.

[+]
X
example test text more stuff
X
example test press more stuff
Stationary
  • Stationary
  • Slip case housing brochure and floor plan folder
  • Floor Plans
  • Floor plans
  • Brochure front and back cover
  • Brochure
  • Brochure
  • Brochure
  • Brochure
  • Accordion Fold Direct Mail
  • Sales Gallery
  • Sales Gallery
  • Sales Gallery
  • Sales Gallery
  • Sales Gallery
  • Outdoor Advertising
  • New York TImes Classified ads
  • New York TImes Classified ads
  • <a href="http://www.34leonard.com/" target="_blank">http://www.34leonard.com/</a>
X
© 2010 Catalina Garcia. All rights reserved.